On the Telco 2.0 blog post: Customer Experience Management: like running shoes, a good fit is essential

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May 24, 2012
IN: Customer experience
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In this guest post, Nokia Siemens Networks (NSN) argue that customer insight and personalisation are the keys to delivering a great customer experience, supported by two real-world case studies. They draw the analogy that it makes no more sense to offer every customer the same package than to offer every runner the same shoes.

Please find the complete text of the Nokia Siemens Networks guest post on Telco 2.0 here .