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Huawei loves Nokia Siemens Networks Consulting!
- Ben Roome
- May 23, 2012
- IN: Global services
- 57 Comments
Rarely does a competitor turn out to be your biggest fan. But that’s the only conclusion that can be drawn from the ringing endorsement of how we market our consulting by Chinese company Huawei.
Huawei’s 2012 brochure on telecom consulting services, “Achieving Business Success“:
will ring a few bells with operators who’ve read the approach outlined by Nokia Siemens Networks’ experts in their 2011 brochure “Achieving your business objectives”:
Beyond the headline, layout, sections, titles and colour schemes, its in the brochure’s detail of the different consulting business practices that the compliments really get paid.
In 2011, with its Customer Experience Practice, Revenue Capture Practice, Efficiency Practice, Transformation Practice and Security Practice, Nokia Siemens Networks obviously set the trend for telco consulting.
So much so, Huawei has followed suit setting out its Customer Experience Practice, Revenue Generation Practice, Powerful Network Efficency Practice (a little creativity creeping in there) and Transformation Practice in an eerily similar way.
Nokia Siemens Networks outlines the key issues to address:
…but guess who else does
We can only speculate as to why Huawei stopped at 4 out of 5 and hasn’t launched a Security Practice.
Our consulting team was a little disappointed not to see some familiar faces in the “Meet some of our Consultants” section.
Meet consultants from us:
Or from them:
Although it is noticeable that the practices of the consultants in the Huawei brochure, and indeed on its website, don’t seem to match with the business practices outlined in the brochure. It’s as if they’ve been cut & paste from elsewhere!
Of course it’s not the first time our enthusiastic competitors have paid us the ultimate compliment. It was November 2011 that a rather familiar slide popped up in a Huawei presenation, (we think it’s been seen a few times) using copyrighted content generated in our Smart Labs in Finland:
The original from Nokia Siemens Network
“Huawei’s” slide
Still, it’s nice to see that more recently, through the judicious use of a thesaurus, font changes and colour-tweaking, we can dismiss as wildly over-exaggerated any noise around our competitor and issues related to intellectual property.
Ironically, the brochure ends asking: “Why Huawei business Consulting?”
which should perhaps continue: “…when you could be talking to the real experts at Nokia Siemens Networks.”
Written By Ben Roome
Please Note: Comment Moderation Maybe Active So There is No Need To Resubmit Your Comments
57 Responses to “Huawei loves Nokia Siemens Networks Consulting!”
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maybe they want to buy it
When I used to work for huawei they used to hide some of the drive test call drop places on map using photoshop!
This is ridiculous…….
God bless the Chinese for their capability to continue to copy all vendors and have no single drop of respect or dignity. Most people would rather sell tea on the streets than do this but not our buddies from Huawei. I am wondering who will they copy once they run every competitor to the ground with their tactics. And the nahive customers who keep selling themselves for a free piece of equipment here and there (reminds me of the story of the Trojan horse) what will they buy once Huawei has nobody else to copy from?
I love working in this field! Good luck everyone!
I’d always buy from NSN. You guys have the prettiest fonts.
It’s plagiarism and it’s totally unacceptable.
My hat’s off to NSN for keeping a sense of humor and having the moxie to try this case with the public.
PC
hahaha, great example, but also great warning for all industries. Today is telco, tomorrow will be automotive, pharmacy…
This is the business model of many Asian countries. (Ab)use Western creativity, copy Western companies and do it with cheaper labour. In the mean Asian countries are doing everything to shield and protect their resources from Western countries. Asian countries are abusing the open economies of the West. It is time the West starts acknowledging this Asian strategy.
NSN is crazy
This Huawei company is just Copy/Past company!! nothing else and nothing real to offer.
These Chinese, they will copy anything. Just like the Cisco error messages
The only good thing one can say is that they do copy from the best!
Those Huawei copiers’ bonus should be deducted completely.
Very funny, nice thing to bring it up…Good luck both of you..Now, who will be the real winner ?
I just wonder how long Huawei can continue like this…is the pricetag the thing that closes the eyes of decision maker, I would not run in Atitas shoes, they may seem the same but legs would feel the pain
I am sure Alcatel-Lucent loves NSN and Huawei for copying lightRadio with liquid Radio and Atomcell respectively.
When you’re talking about products, copying something that is a “concept” is rather tricky. Liquid Radio, and Liquid Net of which it’s part are very real portfolios with depth.
Hilarious… i liked the part about ‘Security’ or lack of it, and the closing line
BTW, they seem to have pulled out the brochure ‘achieving business success’ you mention above, from their website. I don’t even get a hit when i search for ‘customer experience’ on their website. you’ve found a nice way to clear competition (at least this competitor) out of the way…
good work NSN folks, hope your sales guys used this link in their email signature when the fun lasted
Well, as for HUAWEI, we have to admit that this chinese company is the shameless, hypocritical, roguish company in the world, and it is ambitious to rule the international telecomunicaton market in a dictator’s way. I hereto urge all the human beings in the world to deny the HW products. Thanks for the responding
Let s see who got the LTE awards:
http://www.lteawards.com/
What’s the Chinese translation for “What comes around goes around”? Chinese philosophy about innovation seems to be if I take your idea and modify it even slightly, it’s now my idea. How might they respond if others steal their IP? Utterly shameless.
unfortunately I am working in huawei HQ. As a Chinese, I feel shame about this behavior, but can stop it by my personal capability. That one of reasons I am considering resignation. What I can see is we use this static as much as we can, copy and past even sometimes without understanding the meaning (due to language problem), look at the website of enterprise BG, it just make feel you are visiting Cisco website.
I have to say, the marketing socks, more important, the company culture in this terms socks! Hope it get changed someday to act as real leading company.
They are all from IBM?
Ask yourself this question… if they are shameless enough to steal your brochures, what do you think they’ll do with your intellectual property. Ask Motorola Networks… it put them out of business. WATCHOUT!!
Ericsson is the best
As a Chinese telco engineer, I am really shamed on those pirates know nothing but copy.
Why only these pages? How about the content inside? Did Huawei copied the same content or awarness or services or any kernel things?
I am afraid the Chinese company is expanding too quick to gather enough professional team members, too many young and un-experienced staffes and lack of English make some of them maybe didn’t aware the faults. They need improve for sure. They need to know that the outlook should be unique.
But let’s deep into the inside, I don’t believe that they intend to do this at all, as well as I do believe there are a lot of technical solutions are from themselves. I will just suggest Huawei to improve training for the basic rules.
I worked for NSN 9 years, and now I work for Huawei. I feel ashamed of this copy. But I hope the centenarian NSN has bigger heart to face the young Chinese competitor.
Nokia appears to have ground for copyright infringement.
However, that is not why western-EU and US companies have suffered at the hands of the Asians, ramping into China.
The run out of the economies into flatter access to technology has lead to cross border collaboration on development bordered by IPR and market momentum.
EU and American companies will be years in adjustment where chief supply has shifted and turf battles have moved toward management as we see here. The Chinese do not just want to be cheap and orderly manufacturers. Economies are not ‘fully adjusted’ by a long measure.
Well done NSN. Huawei’s copying, ah sorry, tactics should be exposed. It is no surprise to me that a company can just pop up out of no where and be as competitive as they are in a short amount of time without copying the hard spent R&D money by the likes of NSN, ALU, Cisco, Motorola, Ericsson, etc.. Please expose more of these great competitive practices! They need to be exposed publicly.
HUAWEI is a good company, she will never copy any others,so i think NSN must have some other reason for this paper
It is interesting to see this, I must admit. I’m from Europe, work for Huawei.
What is it that you want to show? Huawei is copying presentation slides to sell consulting? It’s a very weak and lame thing to do. This is the best you can do?
How about creating some innovative products like you used to do before merging? How about creating some innovative products when the standards are open, not proprietary, and when you actually need to compete?
I respect Alcatel Lucent and Ericsson because you never see this hate coming from them. I have friends with who I spent time in school, at the university, working together (knew each other for over 20 years), and now I see that they are being polluted with hate language about Chinese and Huawei that you preach. I hear internally that you send such awful things hypnotizing your staff that when they see someone from Asia they should run as fast as they can. Do you have Chinese staff in your company? They need to feel bad about the fact they are Chinese?
All you guys working in NSN should ask yourself… Use your minds. What happened to them anyway? When you stop this silly stuff and start working, changing your management that supports this hate language I think you could get back on the top. If you do this you would attract many brilliant minds to help you achieve this. But now, I see them in Huawei, Alcatel Lucent and Ericsson, where you are not told to hate someone, and where you think OPEN.
I come from Core networks and why is it that you are the only one to miss the technology (MGW on ATCA???), get late and postpone your roadmaps over and over. Is it Huawei fault? Is it Chinese fault?
NSN will be die, if Huawei copy, he would copy Ericsson, however he wouldn’t copy NSN, maybe NSN envy that Huawei exceed him.
OMG, another fine example
Guys, the only problem is NSN need to find an ability we called continuous innovation.By doing that, you will never loose your top position even you have a copy Chinese peer, is that right?
Dear Creative Europe, which is lamer: copying a slideset or telling about it?
thousands of hundreds huawei engineers hard work stained by several bad apples
That’s funny. Do u ever say “i love u”"i like u”"i miss u”? Can u force others to stop saying so? How could u say Huawei copy NSN and never think about if NSN copy Huawei? Did u apply for patent protection for those nontechnical plain words?
I am not sure wheather this is true. Even though this is ture, it is just a copy of slides. Maybe NSN don’t copy slides from other vendors(i know this is Controversial), Can you NSN declare you don’t copy ideas from other vendors ?
One example,as i know HUAWEI is the first vendor who declare the idea of “Single RAN”, can you NSN guys say that you never use “Single RAN” concept?
Well huawei must be ashamed of this… But NSN must not mind such stuff but instead portray the technologies copied if any…
Dear Rogue,
of course I do not support copying competitors presentations, but I was more provoked about the way NSN puts it? And why does it have to be “Chinese company” Huawei.
This is what actually made me write this in the first place, because all over the world they are preaching so ugly stuff that it is arguable if it is even legal!
If it was some other company (and believe me this happens in many fields with other companies) there would just be the name, not the origin, not polluting hate language tied to it. You get my point?
As for copying… What should Apple be saying about all vendors providing multi-touch, tablets, or many others like Apple? And should we then say that Samsung is copycat? Of course, that’s business. Are they innovative? Of course, they copy and they innovate – they do it both. Everyone looks at what the competition is doing.
Actually, even what they put one against another… “Meet some of our consultants”, try it in google, is every company that pops up copying NSN?
You will probably agree that one of best laptops are produced by Chinese Lenovo? Or do you think all but Chinese in IBM did all the work, and now Chinese are just copying? Think!
It is a stupid thing to have prejudice. It is even more stupid to use it, to cover your incompetence on the market (again, see Ericsson rising).
And above all, you cannot sell consulting with cover slides.
These are the reasons why this is silly stuff.
when a stronger lose the battle with a younger, this is usually the way in which the former stronger can do..
High school course Copying 101 taught us to copy tactfully. These individuals failed this course miserably
Normally, this kind of marketing brochure needs different levels of management approval before it can be published in the company website. I’m sure Huawei as a company does not condone plagiarism. So that means Huawei’s management are also caught sleeping on the job, unless they are just as imbecile as their subordinates.
This reminds me of one episode of Mr. Bean where he diligently spied and copied his neighbor during an exam using all kinds of hilarious tactics.
If a company couldn’t make its own slidesheet without plagiating other…don’t expect it to create something innovative
I am in a great shock to read some of the comments that shamelessly try to find any shameless excuse to defend Huawei’s shameless acts !
You simply copied somebody else’s story
To NSN: Great Job at exposing these un creative copy-cats! I know you have more material on this topic. My suggestion is that you blog some more examples on this topic as well. The more the better.
To Huawei: As my mother would say “Shame on you!” & hang your head low in disgrace. A can of worms has just been opened up.
To Network Operators with an Ethical conscious: By buying from Huawei you are supporting & encouraging unethical business behavior. How does this stand against your companies code of conduct? Put your money where your mouth is and vote with your check book.
With so many Heads still roaming like dinosaurs in NSN compared to scores of Engineers laid off in the past few years, atleast they proved their worth by creating good looking slides and then spending hours finding this by surfing the web and writing about it.
Why everyone so surprised and shocked about that ?
Huawei clearly showed itself since the very beginning (almost 10 years ago) as one of the most anti-ethical, corrupted ,unfair and disgusting company ever which is able to survive and keep conquering pieces of market only thanks to the mountains of money received by the Chinese Government in the shape of huge Credit Lines opened by Bank of China (ask them which has been the average Gross Margin last year in Europe Area)
around -10%!!!!!
The copying strategy is only the top of the iceberg and i strongly believe the main question here is :
Why the Worldwide governements and Telco Operators (especially European Ones and with the only exception of US and Japan)keep allowing them to do whatever they want absolutely not applying the same rules of the other competitors in the arena?
What do they are getting in return for it ?
Today this is a copy of slides… yesterday it was a copy of Cisco’s core software while Huawei still TODAY sells switches and routers using CISCO’S SOFTWARE!! NO other company on the Planet could get away with this… It’s insane, illegal and has nothing to do with HATE of Chinese people. It has to do with business and the lack of respect for the R&D, Marketing and technological know how other companies spend billions of dollars creating, only for it to be stolen by the likes of Huawei. Huawei, and on a broader level China, will never be a respected Company/Country until they respect the International rules that were put in place well before China became a big player in International business. It starts internally with Intellectual property.
Since Huawei is the “first vendor who declare the idea of Single RAN” how about a company in Europe or Japan decides that technology is pretty good. Steals the technology from Huawei and sells it all over the globe. Would that be OK with Huawei? The answer is NO. Huawei sued Motorola prior to the sell to NSN because they didn’t want a piece of technology NSN didn’t want to get into the hands of NSN.
It doesn’t end with NETWORKS… check out these articles and unfortunately there are thousands more..
http://news.drive.com.au/drive/motor-news/lawsuits-fly-over-chinese-copycat-claims-20100824-13l2f.html
http://www.businessweek.com/technology/content/feb2003/tc20030210_2338_tc058.htm
I think this is a hilarious post by NSN and very well done.
Its very hard to compete with Chinese business practises, completely different to normal business ethics.
NSN – bring us another one.
Pathetic!
The original Smart Labs Angry Birds signalling slide, which I created, was part of a larger presentation about NSN Smart Labs smartphone test results. That’s why there’s no source on the slide — the source was our own research, in a presentation that was all about the results of our own research.
I thought that putting the source on every slide in that situation was redundant, but I’ve since learned that I do need to do this to help protect against our slides being copied! Live and learn.
Very interesting to read all these comments. Having been in this business for over 35 years. Working for Nokia, NSN and others. Now with a Chinese Global player I think some of you have hit the nail on the head and not realized it. PPt presentations do not win business, the people do and use these presentations only as a guide. The problem is that it now appears to be who can do the best PPt presentation and not the actual service. It is not relevant if you can show a presentation, copied or not, and cannot explain it to the customer so that they believe what you are saying. Don’t waste your time NSN making fancy presentations just show that you can come back from the dead.
its about the extent of copying they do..if they can copy this very obvious advt imagine the extent of copying they would have done in code level..
One of the glaring examples of overtaking greed over need and surely over the period of time, long term averages will prevail and we need to be sure, we re working hard to retain the position we deserve.. rest.. rule of nature will follow
Hey, Kapsch, stop copying our blog ideas: http://www.kapsch.net/kcc/EVENTS/Railway-Telecommunications/Find-the-differences
Nokia Siemens Networks should try to patent everything like what Apple has been doing.